Understanding MOQ and sample prices

What MOQ means

The minimum order quantity (MOQ) is the smallest order a factory will accept for a product. It exists because every production run has fixed costs: setting up machines, buying minimum quantities of raw materials, and making printing plates or moulds.

Why prices change with quantity

Fixed costs are shared across the order, so the unit price usually falls as the quantity rises. Quotations often show price tiers by quantity. Compare offers at the same quantity, and ask for the price at the quantity you really plan to order.

What raises the MOQ

• Custom colours, sizes or materials that the factory doesn't keep in stock.
• Printed logos, custom packaging and labels.
• New moulds or tooling, which are often charged separately as a one-time cost.

How to work with a high MOQ

• Ask whether a standard colour or stock material allows a lower MOQ.
• Ask for a trial order at a higher unit price.
• Combine several designs that share the same material or process.
• Ask a trading company that consolidates small orders.

Sample prices

Factories often charge for samples, especially for custom products, and the buyer usually pays the express shipping of samples. Some factories deduct the sample fee from the first bulk order; ask for this in writing. A custom sample can take longer than a stock sample, because it has to be made.

Prices are indicative until confirmed

A quotation is valid for a period and depends on material prices and exchange rates. Before you pay, confirm the final price, quantity and specification in a proforma invoice or contract.